Google Adwords

Google Adwords can give your business a huge boost of potential new clients. We do extensive keyword analysis and create engaging copy for ads, as well as monitor bid strategies, to help ensure our clients get a higher return on investment through Adwords campaigns.

Adwords can be a great way for you to reach new clients without getting in over your head with marketing spend. The great thing about it is, you only pay when someone clicks our ad. You can also set budgets and have as many ads running as you like.

Having as many ads as you want means that your ads can be as targeted as possible- and the more targeted an ad is the more likely it is to appeal to the right person.

First, we establish if Adwords is the right platform for your business- some research and analysis will determine if your return on investment is worth the effort and expense.

Then we do keyword research to find out what your target market is, what they are searching for and what your competition is doing about it.

From this research we put together campaigns with specifically worded ads- believe us, squeezing the right message into two lines of text is quite the challenge. Then we help our clients maximize their budget and get their ads live. Adwords is a simple process that can get really complicated and lead to some pretty weird results- do you really want clients in Poland for your coffee shop?

Then we help our clients monitor and analyze results, tweaking campaigns and ads to help maximize returns.

If done right, with the right business, Adwords can lead to an immediate upturn in sales. In the long term, the extra traffic it generates to websites leads to better ranking on organic search results. If done badly it can lead to unnecessary cost, frustration, and loss of business (you could have spent your marketing budget on something else).